HERNDON, VA September 24, 2004 -- Did you ever think that your shampoo might be promoting hair loss, responsible for eye irritation and exposing your family to unnecessary health risks?

Read the label on your shampoo and you will find harsh lathering agents that strip your hair of its natural protective coating. This results in color treatments fading more rapidly, hair weakening to environmental stresses and drying over time. Many of these chemically derived shampoos also contain skin and eye irritants as well as ingredients that offer no benefits – other than sounding good.

What about shampoos that claim to be all-natural? Very few are all-natural, and the ones that truly are have little shelf life and usually produce poor lather and cleansing results. Most are “pseudo-natural” and typically mislabel and/or omit their unnatural ingredients from their listing. Another creative industry trick is to slightly change the composition of controversial ingredients in order to rename them and confuse the consumer. Of course, established hair care brands will not share such information with the public, as it will expose their products.

A company named blinc decided to develop a shampoo that is as close to all natural as possible (99.8% vegetable derived and a 0.2% controversy-free synthetic preservative), while successfully lathering and effectively cleansing without stripping hair of its vital moisture balance. Blinc shampoo outperforms true 100% all-natural brands when it comes to shelf life and the ability to cleanse impurities from hair. Blinc shampoo is also better than chemically derived brands when it comes to cleansing without creating buildup, damaging hair or causing irritation. Blinc’s founders are especially proud of how mild and effective Blinc shampoo is, making it safe for their newborn, yet advanced enough to protect colored and treated hair in teens and adults. Blinc shampoo contains harmless ingredients that do not:

■ produce buildup
■ decay hair or skin
■ promote hair loss
■ pose any health risks
■ cause eye or skin irritation
■ prevent hair or skin from breathing

Blinc is making official government research simple and accessible on its Web site (www.blincinc.com) or call toll-free 1-877-454-7763, to educate the public on many questionable ingredients found in popular shampoos such as:

■ Ammonium Lauryl/Laureth Sulfate (ALS/ALES)
■ Cinnamidopropyl Trimonium Chloride
■ Sodium Lauryl/Laureth Sulfate (SLS/SLES)
■ Alpha Olefin Sulfonate (AOS)
■ Triethanolamine (TEA)
■ Diethanolamine (DEA)
■ Castor Oil
■ Fragrance